As 2012 approaches, the London Olympic Games will focus the world’s attention on Britain. The Games offer unique stimulus to invite people from around the globe to re-examine their views about the UK.

The FCO and our Public Diplomacy Partners view this as a remarkable opportunity to demonstrate the open, connected, dynamic and creative country that is Britain today. Our challenge is to improve perceptions of Britain – and thereby increase the UK’s power to influence.
The 1948 London Games saw the first ever Paralympic events, and the 2012 event will be the biggest ever.

Two of the UK's leading Paralympians, Dame Tanni Grey Thompson, with 11 Olympic Gold medals,and Chris Holmes, with nine Golds, are working with the FCO as Olympic Ambassadors. They will visit Embassies and High Commissions throughout the world over the next three years. They will meet local Paralympians and will be sharing the UK approach to Paralympic sport, and to disability issues generally.

More than 5 million people are already participating in London 2012 Games-related projects. Millions of children and young people around the globe are benefiting from the London Games through the International Inspiration programme. Through the power of sport and play, this ambitious project is designed to transform the lives of 12 million children and young people in schools and communities in 20 countries around the world.

About 7,000 direct contracts are available to businesses to support the London 2012 Games. This will create supply chains of about 75,000 opportunities.

To find out how your business could get involved and for the latest contracts available visit the London 2012 Business Network.

Find out more on how we're promoting the UK and the London 2012 Olympics

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