10-K Project

10-K Project
This project is designed to improve your skills as a strategy analyst. You will select and analyze a publicly-traded company of interest to you in the industry you are assigned to research. Publicly traded companies file their annual reports and disclosures with the SEC, and you will need to access these disclosures as part of your research. To insure that we don’t have overlap in the companies selected, please request permission from your team leader for approval of your company – do not begin your work until you have been given approval by your leader (not the SBU Manager). Your report will become part of our company library that will be shared will all the other employees in the firm – so of course you will do your best work.

Research Method:
1) After you receive permission to analyze the company you selected, go to the website http://www.sec.gov/edgar/searchedgar/companysearch.html and find their latest 10-K (annual report to the SEC). Just enter the company name or ticker symbol and click on “find companies.” In many cases, multiple options will pop up. For instance, if you are looking for Nike, you may find Nike Securities as well as Nike Inc. Click on the specific firm you want. Scroll down the list of filings to the most recent 10-K. Make sure it’s from the past year. Click on “documents.” Select the “Form 10-K” document by clicking on the .htm file in the Document column.
2) Within the 10-K, you will find a section near the front of the document called “Business.” It’s usually the first major section of the 10-K. Start your reading at this section, continuing through all of Part I of the 10-K. (Part I includes the Business section, but also additional sections with titles like “Risk Factors.” In all, Part I will usually be about 10-20 pages. And it’s FULL of interesting strategic information.)
3) From this section, select one or more statements that represents each of the following concepts from the training material we have covered in our meetings or your readings (you’ll end up with 15 total concepts):

* Each of the PESTLE Forces:
1. Political (not legal – do not confuse these)
2. Economic (macro level)
3. Sociocultural
4. Technological
5. Legal (not political – do not confuse these)
6. Environmental (not external, but as in ‘green’ or sustainability)
* Each of Porter’s Five Forces:
7. Current competitors (and intensity of rivalry among them)
8. Threat of new entrants (and entry/exit barriers more generally)
9. Suppliers (and their bargaining power)
10. Buyers (and their bargaining power)
11. Threat of substitute products/services (and their influence on the company)
* Each dimension of the SWOT areas of analysis:
12. Strengths (internal to the company)
13. Weaknesses (internal to the company)
14. Opportunities (external to the company)
15. Threats (external to the company)
Your Research Assignment:
1) For each of these 15 concepts please do the following to carefully delineate the answers to your research (a client appreciates it when they read a report that is easy to follow and understand):
a) number and label each concept with a clear and separate heading,
b) reproduce (copy verbatim, as in cut and paste) the statement or statements from the 10-K that you think best represents the concept you are analyzing – set this reference apart by making it bold or italicizing it – and include the page number from the 10-K where the statement can be found,
c) write your own interpretation of why you believe the statement represents the concept – this will typically require a minimum of three to four sentences and for complex topics up to two paragraphs.
Note 1 – if you feel that one of the concepts has little impact on the company, be clear and state that as well – don’t feel compelled to find something positive about all of the concepts – let the facts lead you, don’t assume a conclusion.
Note 2 – you may find that you use the same statement from the 10-K to address different concepts. This is acceptable, and when you find this to be the case, ask yourself if this is an indication of linkages within the company.
2) Select one statement, or several closely related statements, from the 10-K that best identifies the company's chosen competitive strategy. You do not necessarily have to agree with the strategy, or think it is a superior one, but you should be able to find evidence in the 10-K of their strategy. Copy this statement, and then
a) provide your assessment of the competitive strategy it represents, and
b) fully describe how it supports the competitive position of the company. You should allocate several paragraphs for this assessment and discussion – this is the key to your analysis. After a client reads this part of your report, the client should feel as though they have a very good understanding of the company.
Although these points may seem minor, it is important to comply with our client’s requirements. Therefore, please use the standard format for ASI Client Reports: 1 inch margins, 12 point font, double-spaced, print on both sides of the paper if possible (think green). No folder or binder please – just a staple in the upper left-hand corner. Use a cover page and include the following information, in this order: Project name, your name, day of the week your section meets with your manager, the name of the company you analyzed, the name of your team manager, and the date you submitted your project. Your SBU Manager may require that you submit your work to turnitin.com.

10-K Project 9.5 of 10 on the basis of 3230 Review.